What a social media coordinator does
A social media coordinator manages your company's presence on the platforms where your customers spend time. They plan a content calendar, create or adapt posts, photos and short videos, publish on schedule, respond to comments and messages, and track engagement. For many businesses, social media is the first place a prospective customer or job candidate checks, so the coordinator effectively shapes first impressions of your brand every day.
Because so much of the role is public, judgement matters as much as creativity. A poorly worded reply or off-brand post can spread quickly. Finch screens for candidates who understand your audience, write in a clear and appropriate voice and know when to escalate a sensitive comment. We also look at the platforms they have managed for an employer or client, since running a personal account well is not the same as representing a business.
Typical responsibilities
- Plan and maintain a social media content calendar aligned with marketing goals
- Create, edit and schedule posts, graphics and short-form video
- Monitor comments and direct messages and respond in the company's voice
- Coordinate with marketing, sales and leadership on announcements and campaigns
- Track engagement and audience growth and prepare regular reports
- Stay current on platform changes and recommend new content approaches
Qualifications and credentials
- Experience managing social media accounts for a business, brand or client
- Strong writing skills and an eye for visual content
- Familiarity with scheduling tools and basic photo and video editing apps
- Understanding of platform analytics and engagement measures
- A diploma or degree in marketing, communications or media is often preferred
Who hires a social media coordinator
- Retail, restaurant and consumer brands
- Clinics, fitness studios and wellness businesses
- Real estate brokerages and developers
- Non-profit organizations and community groups
- Marketing agencies managing several client accounts
Where we recruit social media coordinator candidates
We fill social media coordinator roles for employers across Toronto and the GTA, including North York, Scarborough, Etobicoke, Vaughan, Markham, Richmond Hill, Mississauga, Brampton, Oakville, Burlington, Oshawa and Pickering, and for employers across Canada. GTA employers can meet us at our North York office by appointment.
What Finch checks before you meet a candidate
- Business accounts they have managed, with examples of posts and results
- Writing tone and judgement, including how they would handle a negative comment
- Comfort creating visual and video content, not only writing captions
- Understanding of brand guidelines and approval processes
Interview questions to ask
- Show me a post you created that performed well for an employer or client. Why do you think it worked?
- A customer posts an angry public comment on a Friday evening. What do you do?
- How would you decide which platforms our business should focus on?